‘Mobisodes-On-Demand’ to light-up 3G mobiles MoVi of India & Corpus of USA join hands for Global expansion
Amsterdam, Sept. 10, 2009 — MoVi, Mumbai-based made-for-mobile content
fountainhead, has teamed up with Dallas-based telecom convergent solutions
provider, Corpus, to launch a bouquet of video-on-demand unicast for the
broadband 3G mobile user. MoVi plans to launch its Mobisodic journey initially
across 7 leading Asian Mobile markets along with Corpus’s expertise in VAS and
support solutions while the joint offering will be scaled up globally.
“The proposed MoVi-Corpus joint portfolio for the 3G media platform is a
premium mix of video-on-demand and value added services, world’s first that
stands to benefit all of the creators, operators and consumers in the digital value
chain of convergence,” says Amit Dev, Co-founder,’ Third Generation Mobile Pvt.
Ltd,’ the holding company of MoVi brand.
They are intended to give Mobile operators the value-added opportunity to
increase the critical ARPU [Average Revenue Per User], while loyalty coupons
attached in the mobisodes serve to retain customers on the mobile operators'
network, thus reducing the dreaded churn factor.
As the mobile consumption is rapidly evolving, mobisodes seek to bring the next
big growth wave in the telecom industry, as they are made available ‘Ondemand’
instead of the conventional broadcast platform.
“This joint package truly leverages all the essential skillsets and learning by our
experts for tailor-made solution strategy to match mobile media advertisers with
specific client needs,” adds Sachin Tummala, co-founder of Corpus Media Labs.
Original 300-second duration mobisodes are custom-produced for consumption
by customers over an icon based interactive application enabling them to pull
content of their liking. Says Amit Dev, “With the new Mobisodic content revolution,
we bring the creative best of India to the rest of the world, so for our subscribers,
Anytime is Prime time!”.
Meta-tags on video clips enable mobile consumers, for example, to select
through options to buy the original video DVD or the soundtrack or later even to
book tickets for films. Contests enable them to cash in on special offers at select
restaurants or the affiliated coffee shops; while planned country specific crosspromotional
tie-ups could prompt the subscriber viewing a video recipe to buy
packaged ingredients from Mail-order, at their door-step.
With the joint efforts of MoVi and Corpus core-team, as initiated for select
markets “seeks to synergize emerging needs of progressive operators, with the
creative superiority of our content partner to yield an overall higher customer
delight”, says Sachin Tummala.
Mobile operators will be rubbing shoulders with eminent content creators at IBC
Corpus booth (IP 423) from September 10th to 14th, 2009 in Amsterdam. IBC is
one of the most popular International Broadcasting Convention, frequented by
the Global leaders of technology application.
The Mobisode type exclusive content and its loyalty-based promotion can be
sampled at both: www.movi3G.tv or www.corpus.com. For further information,
kindly contact Mike Agar on mobile +1 908591895 or mike.agar@corpus.com or
Satyen Bhatia on mobile +91 9820547077 or satyen@movi3g.tv; for content
affiliation.
About MoVi, India:
Front-line professionals of TGMPL core team has been playing constructive role
in Asian media upsurge since 1986, with lead-role in technology driven content
based projects such as Sat-channels, VSAT, IPTV and IPR licensing entity with
major international collaborators. Kindly mail to Amit Dev for follow up details:
amit@movi3g.tv
About Corpus, USA:
Set up by the core-team of Technocrats in America, Corpus has excelled in
global deal of Value-added solution to Telecom leaders for unique deliverables;
while more stress is now attached for convergent focus to truly empower cellco’s
to heighten the mobile customer delight index. For details kindly contact:
sachin.tummala@corpus.com
"Movi, Corpus partner to offer VoD & VAS for 3G"
Mumbai-based mobile content developer Movi, a Third Generation Mobile (TGMPL) company brand of service delivery, has joined forces with US-based telecom convergent solutions provider, Corpus.
The association will launch a bouquet of video-on-demand unicast for the broadband 3G mobile user.
"India-based MoVi-Corpus tie-up offer video-on-demand content for broadband 3G users"
“This joint package truly leverages all the essential skillsets and learning by our experts for tailor-made solution strategy to match mobile media"
"Mobisodes-On-Demand to light-up 3G mobile space"
MoVi, Mumbai-based made-for-mobile media content fountainhead, has teamed up with Dallas-based telecom convergent solutions provider, Corpus, to launch bouquet of V-o-d & VAS unicast for the 3G mobile users in 7nations.
